24 Hour Fitness to open Lance Armstrong-branded centers
Fitness chain 24 Hour Fitness Worldwide Inc. is bulking up with Austin cyclist Lance Armstrong.
Under a partnership announced Monday with the six-time Tour de France champion, the fitness chain will create 24 Hour Fitness Lance Armstrong Sports Clubs.
Two such clubs will open by late spring or summer in the Austin area; among their features will be Lance Armstrong cycling rooms. The sites for those clubs haven't been announced.
San Ramon, Calif.-based 24 Hour Fitness also will become a sponsor of Armstrong's Discovery Channel Pro Cycling Team.
"I really believe in the work 24 Hour Fitness is doing to help as many people as possible through health and fitness. They fight the good fight and truly care about their members' lives," Armstrong says.
"Fitness has been a significant part of my life and a critical component in my comeback from cancer."
24 Hour Fitness also says it will become involved with the Austin-based Lance Armstrong Foundation, which works on cancer research and education.
"Lance Armstrong embodies everything our company believes in -- hard work, determination, positive attitude and persistence while having fun along the way," says Mark Mastrov, chairman and CEO of 24 Hour Fitness.
Other athletes who have endorsement deals with 24 Hour Fitness are basketball's Magic Johnson and Shaquille O'Neal and tennis' Andre Agassi.
24 Hour Fitness has three fitness centers in the Austin area. A fourth center is opening next month.
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